Welcome to my case study. Crossroads is a church I rebranded as a project. This is an example website for you to review my skill set.
Crossroads Church
Visit Us at:
Our History:
Onliness Statement:
Crossroads church is the only church that uses adventure to pursue Jesus within the world such as: mission trips, exercising faith, risk, movement, and being bold.
In 1995, a group of 11 Cincinnatians felt a need.

They wanted a great environment to meet with friends to explore questions about God without having to pretend they had it all together or wading through a bunch of religious lingo. They wanted to offer their friends an alternative that wouldn’t make assumptions about what they believed about God or knew about the Bible. They wanted to assure their friends that no one would single them out by asking, “Where are all the visitors?”

On March 24, 1996, Crossroads Community Church of Hyde Park “went public” in a Cincinnati neighborhood. About 450 people showed up that day to a rented room, intrigued by the promise of “great music, free coffee and real topics.” In the years since, Crossroads has grown tremendously. The goal was never size; the goal always was, and continues to be, based upon the ideas of authentic community, honest conversation and exploring the question: Where is God taking us next?

Life and faith in God is an adventure. Crossroads is here to inspire, equip, and guide people through the technicolor heart-pumping adventure they were born for–to change the world for God.

Values:

* We are made in the image of God, which means we’re like him in many ways, except that he’s God and we’re not. He’s loving and just and desires a relationship with us. As individuals with free will, we have the freedom to respond to the relationship God’s initiated with us, or not.

* We’re free to choose to live outside the realm of the life God has for us as it’s explained in the Bible. Put another way, many choices we make either move us closer to God or further away from him. Making even seemingly small decisions that separate us from God is called sin. We all do it, and we’ll continue to do so. And, even then, God will love us and passionately pursue us.

* God loves us so much, in fact, that he sent his only son, Jesus, to die so the rest of us could live. The cost of sin was separation from God—spiritual death—until Jesus came and his death paid everyone’s debt. That’s serious love. Because of that serious, perfect love, this gift from God is waiting for anyone who wants to receive it. This is called Grace. God gives grace freely and abundantly.

 

Competitor Analysis
Although all churches are considered a unit within Christianity there are some who do things differently, therefore are considered more successful in some ways. Even though this is true every churches main focus is to bring people to Christ!

* Church of the Highlands: Was founded by Pastor Chris Hodges and 34 other ministry leaders on February 4th, 2001. Church of the Highlands is considered the 2nd largest church in the U.S as of 2018. With its creative ways of bringing people in through there online services, they have gained thousands of members.

* Collectivus Church: Was founded by Pastor Ben Nelson and his family in February of 2020. It is showing record growth for a church with it’s different approach on how to “be the church.” Collectivus is a mission oriented church with its focus being Missional Communities throughout the state of Alabama and hopefully the U.S.

Swot:
Strengths:
* Bringing adventure into church.
* Mission minded and focused on others before ourselves
* Inviting host team and very well organized social media/website
* Captivating the younger generations while also keeping in mind the older generations
Weakness:
* Lack of personal relationships with everyone in the church
* Training for serve teams
Opportunities:

* Bring people to Christ
* Witness through Missions
* Open multiple campuses
* Bring light to a dark world

Threats:
* New age churches are doing the same things we are
* Social media
* Completely online Churches
Personas:
Shannon Lives in Cincinnati with her Husband and 3 children, 2 of them being about the age of 13, and the other being the tender age of 5. She has always belonged to a baptist church that sang old fashioned hymns and Sunday school. Shannon is looking for a more mission minded church that also appeals to her teenagers and has a great children’s ministry for her 5 year old.

Debbie is 57 years old and has been married for 38 years with 3 grown children. In her free time she loves to have her whole family over and seeing her grandchildren. She has always wanted to get involved with a more modern church that both her, her husband, and her children’s family can enjoy that is family focused and mission minded.

Fizzle
Sketches
Moodboards: